Juan De La Paz
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Juan de La Paz is a Bolivian fashion house andResponsible Projectrooted in culture, heritage, and conscious luxury. Since its founding in 2009 by Juan Carlos Pereira Paz, the brand has been weaving stories of identity and conscious luxury alongside artisan workshops, cooperatives, and indigenous communities. Each piece emerges from a dialogue between ancestral techniques and experimental supra-recycling, reimagining sustainability with a modern pulse that even embraces the realm of digital fashi
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