Woodruff Sessions, Llc

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Working at one of the very few Macintosh shops in town, my colleagues and I get many questions about “switching.” People have seen the ads on TV–”I’m a mac; I’m a P.C.”–and the iPhone spots. Some “switchers” are familiar with Apple products; they have iPods and have used iTunes. Others are shopping for new computers and want to see what the Mac has to offer. One thing potential switches have in common: misconceptions about how a Mac can help them. One misconception is that a Macintosh computer i

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